About Giddyup Business Development Partners
Giddyup is a team of seasoned business strategists, marketers, and technologists who share a passion for helping companies improve their web sites to achieve aggressive revenue growth, lead generation, brand enhancement, and other business objectives. We have over ten years experience optimizing web site performance, user experience, and search engine visibility.
ROI Marketing using the Scientific Method
We help companies achieve the untapped potential of their web sites. Our ROI approach incorporates testing, reporting, analysis and experimentation into a seamless cycle of continuous improvement and complete site optimization. We increase web traffic and improve the online brand experience. We generate objective data and provide your team with actionable insights about how to maximize Return on Investment and "get more from your website".
Organic Search as Primary Traffic Building Strategy
Organic search is at the heart of driving relevant traffic, and we focus on both the art and science of search engine optimization, or SEO. We will improve your site structure, semantics, copy, and meta data to increase its relevance and ranking in the eyes of search engines. We establish authoritative in-bound links, research keyword selection, and develop a transition landing page strategy to draw maximum quantities of qualified traffic.
Conversion Optimization
Traffic enhancement is important, but without strong conversion, your inbound marketing efforts are squandered. Your site must convert traffic into business objectives - ecommerce revenue, sales leads, educated consumers, subscribers, or whatever your key performance metric may be. Giddyup will help you leverage powerful measurement tools and analytics to discover what your visitors are doing, and usability testing to find out what they are thinking, and qualitative surveys to learn how to do it better.
Web Site Management Driven by Business Objectives
Successful organizations grow by spreading their scarce resources across a carefully selected marketing mix. For most, an effective web strategy belongs at the top of the list. Regardless of your business objective, Giddyup can help improve your web site's contribution to achieving that goal.
- New customer acquisition
- Customer Loyalty
- Sales Leads
- Customer Service
- Consumer Education
- Brand Enhancement
A Collaborative, Organic Approach to Web Business Development
We work directly with your in-house team to build and implement web-centric channel development strategies and programs that grow your business. utilize affiliate marketing programs, as well as pay-per-click (PPC) or paid search campaigns.
Giddyup recently helped a local e-florist get their arms around their online marketing ROI by installing analytics, and reporting on how various marketing costs tied directly to revenue. Over two 30 day cycles, we went from flying blind to precise marketing ROI.
